Marketing Major

At a Glance

At Carthage, you will enhance your ability to work in the dynamic global conditions of the 21st century. Marketing faculty will also help you put theory into practice with internship and career opportunities tailored to your interests. The end result? You will leave Carthage ready and confident to succeed in business.

Degree offered:

B.A. in Marketing

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Major in Marketing at Carthage

Carrying out our mission to develop the best-prepared business students in the Midwest, all Carthage business programs follow our proprietary READY™ (Real-world Experience And Developing You) curriculum.

Professors set business professional standards, embedding “real-world” projects and industry standard software (Salesforce, Microsoft Office, Google Ads, HubSpot, WordPress, Tableau, Trello, etc.) in their classes. Many marketing majors add a second major (typically in management) to bolster their credentials.

“I chose Carthage because of the small campus size, affordability, and the opportunities I have to travel.”
Abigail Vagnoni ’26
“I chose Carthage because of the immense amount of connections you can gain through school-sponsored events.”
Driedyn O’schay Hernandez ’26
“Coming to Carthage was easily the best decision I have ever made. The people here are so kind, the professors are always willing to help and want you to succeed, and there are so many ways to get involved. Carthage will always and forever be one of my favorite places.”
Mara Lysne ’25

Expert, approachable faculty

Every Carthage business professor has worked in the business world — a claim few schools can make. Many bring senior leadership experience at companies like SC Johnson, Snap-on, Medline, Kraft Heinz, Subaru, AbbVie, General Motors, and LaSalle Bank.

Meet the Faculty

Financial Aid for Marketing Majors

Carthage awards two full-tuition Business Scholarships each year to incoming students.

LEARN MORE ABOUT THE BUSINESS SCHOLARSHIPS

Marketing Major Opportunities

Marketing majors can gain professional experience right on campus by joining student organizations.

Velocity Consulting: Work at the first 100 percent student-run, full-service consulting company in the country.
Enactus: Work on projects that address global problems from a business perspective.
Pi Sigma Epsilon: Join the campus chapter of this professional coed sales and marketing fraternity.

See more opportunities for marketing students

First-class Learning Center

The A. W. Clausen Center for World Business prepares students for business leadership in a global economy. You won’t find any large lecture halls; the classrooms encourage group discussion, and the multimedia equipment sharpens presentation skills. The centerpiece is the Troha Boardroom, where you might make a presentation, engage in a debate with fellow students and professors, or meet with visiting business leaders.